With M

With M case study: PR management

THE CLIENT

With M presents guests a unique food and activity getaway experience – the perfect balance between spending time doing and learning about what you love and eating well.

With M’s Yorkshire, countryside retreats offer an immersive getaway experience with activities such as cycling, running, and walking – guided by professional coaches. As well as eating and learning about delicious food to expand your culinary knowledge.

Based in North Yorkshire, With M also offers private and group cooking lessons, bespoke events and retreats, corporate away days, masterclasses, and demonstrations with experienced private chef, Michaela Hanna.

THE PROJECT

Michaela Hanna - one of the UK's leading private chefs hired LIT Communication to help raise her personal profile, and launch her new gourmet getaway business to the UK market through targeted PR using both proactive and reactive media tactics.

THE RESULTS

To date: 59.7m reach - 45 media features - 100+ brand mentions and links

Coverage highlights: Metro - The Express - Yorkshire Businesswoman - Yorkshire Live

TESTIMONIAL

"I haven't personally worked with a Digital PR company before, but I'd highly recommend LIT Communication. You can't be expert at every element of business ownership, and the digital world doesn't appeal to me as much as food and events does, so contracting that element to another small business just makes sense to me, and the results by far exceed anything I could do by myself!"