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Pure Pet Food

Pure Pet Food Case Study: Copywriting


Pure Pet Food manufacture healthy food for pets, spreading the message of the benefits that a healthy and low processed diet can have on a pet’s wellbeing, health and happiness.


The Pure Pet Food team asked LIT Communication to help re-write a huge batch of their marketing copy using their fun, friendly and expert tone of voice - including everything from email marketing copy to product descriptions.


Armed with a LOT of pet-related puns and the Pure Pet Food brand guidelines, LIT Communication successfully upgraded Pure's marketing copy so the brand could give their existing content a refresh and spread their positive message about healthy-eating for pets to even more customers.


"​Sophie and the team throughout the process, their copywriting input across our website, e-mail, literature and packaging now feel like part of our company’s fabric. LIT’S work has always been to the highest standard, completed in a timely manner at a fair price. Couldn’t recommend highly enough."

– Daniel Valdur Eha, Founder & CEO, Pure Pet Food

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