Speight's Gin case study: product launch PR
Speight’s Gin is a family-run business based in Shibden Valley, Northowram. Each bottle of gin is distilled in a traditional copper still, in the family’s secret garden-style distillery, using the finest medical-grade botanicals and fresh, locally sourced ingredients.
THE PROJECT: PR CAMPAIGN
We worked alongside the Speight's Gin team on a one-off project to support the launch of Speight's
Gin's new Shibden Valley Gin through reaching as many people as possible via local and regional media coverage and social media. We took over their social media accounts in the week leading up to the event, and covered the event on their Instagram and Facebook pages too.
We created hype around the gin launch
Stats: 200,000+ reach - 13 media features - 180+ brand mentions and links - 15,000+ people reached on Facebook - 2,500+ people reached on Instagram
Coverage highlights: Topic UK - The Gin Guide - Yorkshire Post
"I've worked with some major global companies throughout my working life and, this mentoring / expertise has helped me through some of the 'pit falls' of running my own business. When we looked for some support for the PR / Communication and Social Media for the Shibden Valley Gin Launch we new that this had to come from a professional company with the right expertise. After some research I met up with Sophie the owner of LIT Communications, I realised immediately that working with her organisation was the 'right fit' for what we were trying to achieve. The results from their hard work were 'amazing' to say the least, each element of the launch/plan was delivered professionally, on time and without any issues. Every now and then you come across a company / people in business who can help to transform your goals and wishes - LIT Communication and their team have done this and beyond. Thank you so much from Speight's Gin."
- Peter Speight, director of Speight's Gin