AW Hainsworth
AW Hainsworth case study: PR management
THE CLIENT
AW Hainsworth is a heritage textile mill established in 1783 and based in West Yorkshire. AW Hainsworth creates exquisite woollen cloth, high-performing textiles, and iconic fabrics for customers worldwide. The specialist textile company is the parent company to Hainsworth Fabric of a Nation, Hainsworth Protective Fabrics, Hainsworth Toptable, Natural Legacy by Hainsworth, John Atkinson, Hainsworth Technical Felt, Northern Rubber by Hainsworth, and Replin by Hainsworth.
THE PROJECT
We’ve been managing AW Hainsworth’s PR for nearly two years now, helping them spread the word about everything from their fabrics being used on the royal guard uniforms at the King’s Coronation to the release of their annual sustainability report and their 240-year business anniversary.
THE RESULTS
Throughout 2023 alone, we secured mixed-channel media coverage that reached 258.7 million people, with 245 mentions of the brand and 293 features secured in total. The company has been featured in a wide range of global, national, regional, local, industry and consumer publications.
Coverage highlights: Harpers Bazaar, Yorkshire Post + The Manufacturer
TESTIMONIAL
“We thoroughly enjoy working with Sophie. Sophie is a true expert in the field, she takes on every task with enthusiasm and uses her expertise to ensure that every task is completed to a high level. Furthermore, she truly understands our brand values and is an extension of our team.”
Shaan Sohal, marketing executive at AW Hainsworth
