The Golf Travel People

Golf Travel People Case Study: PR & SEO


The Golf Travel People is a specialist golf travel brand run by golfers, for golfers since 2004. The trusted golf tour operator provides high-quality, flexible golf holiday packages, and has personal relationships with all the hotels, accommodation suppliers golf courses and car rental companies they offer.


Working for The Golf Travel People on a retainer basis, LIT Communication was brought on board to bolster their digital PR and SEO strategy by acquiring links and coverage to their website and handling their social media content and social channel management.


LIT Communication has helped increase the domain authority of their website - building high-quality, relevant links to the site and increasing the brand's presence online. We've also pitched their news and successes to the media, gaining coverage with the likes of Business Up North, Golf Magic, Growth Yorkshire and IAGTO – the Global Golf Tourism Association. On social media, we've also boosted their following, impressions and engagement through running competitions, sharing customer reviews, industry news and insight into the range of exciting destinations included in their golf travel offering. Over just three months, organic website traffic is up 39%, the website's domain authority has increased from 22 to 27 and social media traffic has increased by 1,737%.