At LIT Communication, we always recommend that our clients share regular content on their business blogs. You’ll be surprised how many people actually read the blog on your website, and the positive results that news stories and industry updates can generate.
Updating the blog or news section on your business website is a simple way to help with online visibility and business growth. Particularly when it comes to search engine optimisation (SEO). By strategically selecting the keywords you choose to use (based on what your customers search for to find your website/service), you can help boost your position on Google and appear higher in the search results.
For example, if your potential customers are searching for the term ‘PR in Huddersfield’ and you include these specific keywords within your blog post, you’re immediately helping strengthen your appearance in the search results for that search term. Each time you post a blog post, you add an extra page to your website for search engines to index, which in turn, means more opportunity to drive new traffic to your website.
Posting regular company or industry news updates/blog posts goes a long way to help with lead generation. It may take valuable time to pen an engaging blog post, but the pay-off is long-lasting. Once your blog posts are ranking in search engines, they’ll continue to gain traffic, which will eventually convert to leads as the content becomes increasingly visible online.
If your potential audience is already considering using your services or buying your products, reading a great blog post might be the very thing that encourages them to go for it.
Building brand awareness
Blogging is an excellent way to increase the awareness of your brand via digital search and social media (especially important if your website is new). The more expertise you share, the more chance your brand has to be seen by a new audience, and the more they’ll recognise your brand’s name when it pops up, taking them further on your customer journey. During this time, you’re also building up important ‘owned’ content which you can use on your other marketing channels, including social media and newsletters.
Creating content that’s helpful to your audience, also helps attract new interest in your product/service and impress existing customers. This will cement your industry expertise and help grow the authority of your business.
On the LIT Communication blog for example, we share lots of industry insights and tips to help customers get on top of their business marketing. The topics we write about are inspired by real-life problems our potential customers experience. We also see people missing out on opportunities to market their business effectively, from small things such as using hashtags incorrectly to bigger fish like missing out on maximising their company news and achievements.
You can view all the latest LIT Communication blog posts here. If you need specific advice on what to blog about or would like support with writing content for your website or blog, don’t hesitate to get in touch and we’ll be more than happy to help you create some engaging content – firstname.lastname@example.org
Sophie Marsden, owner and PR specialist at LIT Communication