Held once a month, MyNetwork Huddersfield is an informal, free networking event run by the Mid Yorkshire Chamber of Commerce and held at Huddersfield’s local business hub – the Media Centre. There’s no need to book, and the purpose of this event is to network with other great businesses and make some new valuable contacts.
Where? Café Ollo, The Media Centre
When? Every third Wednesday of the month. Check Media Centre’s what’s on page for exact dates.
Another event held at the Media Centre; Huddersfield SOUP is a business event with a difference. The event focuses on socially crowdfunding new business ideas in Huddersfield, and for a £5 entry fee you get the chance to hear four local people pitch their ideas ranging from art, social enterprise, education, technology and more. You also get a bowl of soup to help you warm up on these cold winter nights’ while you’re listening to some great ideas.
Where? Café Ollo, The Media Centre
When? Once a month – find out when the next event is being held over on Huddersfield Soup’s website.
Huddersfield Business Show
Bringing together over 40 local business exhibitors and over 300 delegates, the Huddersfield Business Show is held at John Smith’s Stadium annually. As well as being able to meet and connect with other local businesses, the show features an extensive programme of seminars, workshops and networking opportunities.
Where? John Smith’s Stadium
When? The Huddersfield Business Show is an annual event held around October time.
Organised my Network B2B, this weekly networking event is one for the early risers and allows attendees to share business advice and network. One positive aspect of this event is that only one attendee from each business category can sign up each week. Keep in mind that you need to pre-book and pay a £15 fee to attend.
Where? Manor House, Lindley
When? Every Thursday morning from 7.15-9am
Head to the Network B2B website to book your spot.
This one’s reserved for Mid Yorkshire Chamber of Commerce (MYCCI) members and is held on the first Thursday of each month at a local location. This event is set-up like speed dating, so it’s an excellent way to meet lots of different business owners/representatives 1 to 1 and create new business leads (and hand out a few business cards along the way).
Where? The location can differ, with previous events held at the Textile Centre of Excellence and Manor House.
When? The first Thursday of every month. Check when the next event is being held on the MYCCI website.
CSince the promotion of Huddersfield town last season and a rumoured boost in investment towards the future of Huddersfield (HD One), we’re beginning to notice a positive change in the perception of our beloved West Yorkshire town.
While neighbouring Halifax has had a flurry of government investment and been the beneficiary of floods of subsequent tourism, Huddersfield has been slower to catch up. Business rent in the area is significantly higher than bordering towns/villages and many retail stores have tried and failed to make a permanent home in Huddersfield. The result? Empty buildings and a lack of investment in the town centre.
While Huddersfield continues to claim back popularity, we’ve explored some of the independent businesses going against the grain – helping to boost Huddersfield’s presence and strengthen the town’s business and tourism prospects.
Om is Where the Heart Is
A great spot to find your zen and sample some delicious homemade grub, Om is Where the Heart is has been occupying space in Slaithwaite since 2016. With a purpose-built yoga studio and an attaching restaurant/bar, Om has rocketed in popularity in the past couple of years. The energetic husband and wife team have gradually grown the business, increasing both their yoga and their dining offering. As well as a large selection of staple menu items, there’s a daily specials board - the gift that keeps on giving.
Tip: Visiting for food? Sample the all-mighty tacos, you really won’t regret it.
Magic Rock Bar & Brewery
If you haven’t been to experience an evening in Magic Rock – you’re seriously missing out. Founded in 2011, Magic Rock brewery has pumped out some of the UK’s most popular beers, including the Salty Kiss and Highwire. Their on-site brewery is something to be marvelled at (you can even book an in-depth tour to learn more about how it all works), and their on-site bar is equally impressive. Choose your poison of choice from a big chalkboard behind the bar, then head to the outdoor seating space to pick up some street food from one of the many vans they have stationed there each weekend.
Tip: Check their social media accounts to find out which of the many local street food truck’s they’re hosting throughout the month. From bao buns to vegan mac ‘n’ cheese – there is something for everyone. There's also free parking on the street nearby.
We recently had the pleasure of visiting Colourcube Automotive to meet the amazing team that consists of Liz and Mike (husband and wife, naturally). Be warned, this is not just any bodywork repair company. Colourcube only use the best equipment and their humble front office leads out into a monster workshop – ft. onsite spray oven, water-based mixing system and proper extraction to minimise the environmental effects (you won’t see many independent Bodyshop’s with this type of equipment!).
These guys take health & safety seriously and have fast become known in the area for their remarkable vehicle repair expertise and friendly service. Ask your colleague or neighbour to recommend an automotive Bodyshop, and it’s more than likely that they’ll point you in the direction of Colourcube.
Tip: Call in when you next need a bodywork repair and take a peek at the impressive facilities for yourself.
Top Bodies Gym
We’re yet to find a gym which rivals the community/family atmosphere of this one. Situated in the town centre and run by two brothers, Top Bodies has been in Huddersfield for over 30 years. The owners and the gym members really know their stuff, and there’s always someone on hand to help you with your squat technique. The gym also has a penchant and reputation for bodybuilding – becoming the stomping ground for several male and female bodybuilders each year as they get competition ready. Top Bodies is also equipped to provide valuable expertise on bulking up, cutting down, posing and prepping for your upcoming competition.
Tip: Try it out and see for yourself – one-off training sessions are only £3.50.
The Golf Travel People
Situated in Holmfirth, The Golf Travel People is five-star rated on Trustpilot for a reason. Run by golfers and aimed at golfers, the travel operator provides a personal touch for its band of loyal customers. They recently rebranded and added an exciting line-up of new destinations to their offering.
What we love the most is that you can’t book online. The Golf Travel People encourage you to ring up and chat to them so they can tailor your golfing trip completely to your needs. They also meet regularly with their suppliers, making sure they only offer the best breaks and hotels to customers.
Tip: Check their social media each accounts each week for exclusive deals on golfing breaks in Europe and beyond. They also have an exciting competition running until the end of October for two people to win a five-star golfing break to Tenerife.
As well as these fantastic businesses that are helping to put Huddersfield on the map, Huddersfield boasts a range of exciting events throughout the year (both for business and residents). Look out for our upcoming blog post on business events in Huddersfield.
Comment below if you’ve been lucky enough to visit some of these exciting businesses.
For many start-ups and small businesses, social media posts are created in-house to minimise marketing costs and maintain tight control of initial brand messaging. That said, social media can be time-consuming and difficult to navigate if you don’t have much prior experience.
Take your audience on your business journey
Audiences love hearing about how people started their business, and the challenges and successes they face on a daily basis. Why? Because these things are real, interesting and come from the heart. From the moment you start updating your social media channels, take your audience on your business journey with you (trust me - they’ll appreciate it!).
If you’re confident enough to do some live posts on your Facebook or Instagram stories, share these with your audience who will more than likely want to commiserate with you when things go wrong, and celebrate your successes.
Following on nicely from taking your audience on your business journey – the more personal your posts are, the more engagement they’ll create. We recently included a picture of the LIT Founder on the @litcommunication Instagram channel and doubled the audience engagement instantly compared with previous posts. The proof is in the pudding.
You should share some personal posts as well as business-related posts. Personal achievements such as raising money for charity, running a marathon, special moments with your children, reaching your goal weight or renovating your house are all things that your business followers will take an interest in. It also shows that there’s a real person behind the keyboard and naturally makes your audience more inclined to support you.
Remember that people don’t want to just hear the positives – it’s not realistic for everything to be plain sailing when you’re running a business. Share the challenges as well as the positives and you’ll find that your audience remains engaged.
Boost posts that call your audience to auction
A bit of paid advertising never hurt anybody. In fact, it can be just the ticket for highlighting specific offers/posts/competitions to your audience. Choose which posts you want to boost carefully and decide how much daily budget you can comfortably afford to put behind it. Paid spend between £1.00 - £5.00 per day should be effective enough for a small business post.
At LIT Communication, we recently boosted our client’s competition post and attracted over 50 new followers and countless competition entries within a week’s timeframe (spending £3.00 per day).
Use hashtags and tag to your heart’s content
Use a mix of small and large volume hashtags on your social media channels to get your posts seen by a wider audience. This is because the audience searching for those smaller volume hashtags might be much more relevant to you, and using a mix means your posts won’t get lost in the crowd, as they would if you only used high volume hashtags. You can add up to 30 hashtags on Instagram, so make the most of this and include relevant hashtags that relate to your posts. This could include location-based hashtags or industry hashtags, for example.
Do your research and find out which hashtags your audience engage with. It can be time-consuming to add hashtags so make sure you have a set to hand that you can quickly add to your posts and rotate if you’re on the go. You can also look at which hashtags competitors are using and see if there are any you could utilise to reach more people.
It’s also a good idea to tag other people or businesses in your posts. If you attend a business networking event, for example, try and tag some of the people or businesses that you met on the day in your posts, and don’t forget to add your location to expand your reach even further.
Run a competition
It can definitely be more difficult for a services-based business to grow their social media following. In our experience, product-based businesses have something more tangible to base their posts on, which attracts more followers.
If your aim is to attract more followers on Twitter, Instagram, Facebook or LinkedIn – it’s always a good idea to run a competition. Think about what you would like to win from your business if you were a customer and base your prize on that. If yours is a business in the beauty industry, the prize could be a pamper day for example. If you’re in the automotive industry, you could offer a personalised number plate to the winner. The bigger the prize, the more likely you are to attract more competition entrants and subsequently, more followers. Make sure that social media users have to follow your account as part of the competition entry, and you should soon see your social media community grow.
When you do have the budget to outsource social media, it’s a good idea to pass this element of marketing to the capable hands of an expert. You’ll quickly find that this frees up time for you to focus on other elements of your business as it blooms, and your customers increase.
For a quote on social media management for your business, contact us at email@example.com. We provide expert social media services for businesses in Huddersfield, Halifax, West Yorkshire and the wider UK.
Connecting the content on your marketing channels is an excellent way to symphonise your brand messaging and ensure your audience stays in tune with what’s happening.
If you haven’t already, start by identifying your key communication channels. It makes sense to keep these channels flowing with fresh content and brand news, rather than trying to cover all bases and post on all channels (even the ones your audience aren’t reading).
Once you’ve nailed your main marketing channels, create a content plan a month or so in advance which details how you’ll keep these updated and what you want to share, when. To make things easier to track, split your plan into owned content, earned content and paid content. This will give you an overview of what you can do yourself and where money needs to be spent to amplify your message. Depending on the message, your content can be shared through channels you own, earned through media coverage and boosted using paid marketing activity.
Understanding owned media
Owned media is content that you own and control on your business marketing channels. Think blogs, websites, social media channels and email marketing. The harder you work at producing unique content for your owned channels, the more media you’ll earn and the more customers you’ll naturally attract. You’ll also notice that this will gradually uplift your companies SEO rankings too.
Understanding earned media
Earned media is content that’s shared on third-party channels – ranging from recommendations to news articles. This all links back to creating content that’s worth sharing. Company updates, unique start-up stories, informative blog posts, a strong SEO strategy and engaging social media posts can all support your brand’s quest in achieving earned media, so it shouldn’t be underestimated.
Understanding paid media
Paid media is what it says on the tin – content that you pay to promote. It’s an effective way to expand the reach of your owned and earned media, reaching new audiences that might not see you without the help of an extra boost from advertising. Paid media might come in the form of boosting social media adverts, paying influencers to wear your product/use your service/promote your brand or advertising on Google to appear at the top of search engine rankings for specific keywords/terms.
Shaping the perception of your brand
Connecting your content across these channels will help shape the story of your brand and allow your audience to follow the progression of your business. It also means you’re in control of shaping the external perception of your brand. Decide what you want your audience to know, learn or see and explain this in different ways, tailoring your content to each channel. This also makes your content sweat more, reaching a wider audience and saving you time (we know all too well how difficult it can be to market your own business when you’re busy providing a service or selling products to your customers).
For content and PR support in Huddersfield, West Yorkshire and beyond – get in touch by emailing firstname.lastname@example.org or calling us on 07792734259 to discuss marketing your business in the right way.
Automotive, motoring and fleet are highly competitive industries, and publicity is key to making your mark and standing out against other businesses that other similar products or services, PR will help shape the perception of your brand (the LIT motto) and with the right kind of content, position you and your brand as thought leaders in the industry.
News that’s worth sharing
Deciding what news is media-worthy can be tough to nail, but we recommend tailoring your media lists to each news item. We also recommend adapting your news or press release further to meet the needs of a specific publication. For example, if your news relates to a new vehicle model, but you want to send it to a fleet management magazine, highlight this in your release. Pull out all the information about the vehicle that relates to fleet management and make sure it’s prominent in the pitch and accompanying release/information you’re sending to that specific journalist.
In terms of the information you might have media success in sharing, publications are interested in news that’s topical (relating to current mainstream news/events – timing is everything), company successes (new appointments, information about business growth/profits, new clients, new products/services etc), news that’s unique, stories that have a human interest angle, or those issues that might directly affect the audience reading about them. Before you decide whether something’s newsworthy, take advice from your PR agency who are best placed to point you in the right direction of what will fly with journalists and what won’t. One simple trick is to look for similar stories published in the media, which publications have published them and what makes them interesting.
So which publications should you be targeting to spread the message about all your companies achievements and campaigns? We’ve put together a handy selection of UK automotive, fleet and business media to help you define your media list.
Example target publications for automotive/fleet/business coverage in the UK
Are you a West Yorkshire automotive/fleet/motoring business that wants to amp up your local, regional or national publicity? Get in touch with LIT’s founder and PR professional Sophie for a free PR consultation.