It’s always a good idea to seek specialist help in areas outside your expertise, but there are also some failsafe beginner tactics for every business owner to follow to begin generating positive PR for your business whilst getting the word out there (in the right way!)…
Lit Communication shares five quick PR tips for every business to put into practice, with good sentiment at the top of the agenda.
Shout about what you do
Lead by example and share your successes with everyone that wants to listen. Whether this is a quick social media snap and a thoughtful caption or exchanging a business card with someone you speak to at an event – seize every opportunity to get your name and message out there.
Give everyone the same courtesy as they do for you and listen to them tell their business story. You never know, you might just be able to help each other out.
Do good things
The words on the wall of one of the Lit client offices; do good things. Literally. People will forget what you did, but they’ll never forget how you made them feel. Share advice when you can, help other endeavours if time allows, actively support local businesses on social media and in turn they’ll likely do the same. People will remember you when they need a service that you can offer, and likely to approach you about working together, and vice versa.
Businesses should be conscious of their internal affairs and treating staff with kindness and respect, because it is well known that conducting business with integrity goes a long way in generating good PR. Employees who see you ‘showing the love’ will sing your praises to friends and family, and even on social media, creating positive sentiment for your brand and the way you do business (as well as helping you share the news of your successes). Employees treated on the contrary, could spread negative sentiment like wildfire, and sometimes even publicly (take Glassdoor and LinkedIn as prime examples of where this can occur). Something, that’s simply not worth the risk.
Share your expertise on LinkedIn
LinkedIn is a great way to share your expertise and engage a wider audience in a short space of time (make sure you track your post metrics). If you see someone asking for help on a topic that you consider yourself an expert on, jump in and answer it. LinkedIn posts can quickly attract a lot of attention, and when you share valuable expertise, people will take notice and be more inclined to use your service or buy your product.
Alternatively, offer your prowess openly through writing your own LinkedIn articles and daily updates. Business professionals love to hear personal stories and case studies, along with internal company updates and accomplishments. Audiences also love a light-hearted LinkedIn debate, but keep this related to your business and avoid commenting on political issues or any other topics that fall within shaky territory.
Seek new and interesting opportunities
Do your research on a weekly basis – both on and offline. This means you’ll be among the first to find out about new events and opportunities that you and your business could get involved with. Being proactive and showing that you can get involved and get stuck in gives a positive perception of you as an individual, and your brand as a business.
Lit Communication clients’ have been part of the judging panel for local awards events and even participated in annual parliamentary reviews to ensure that their business voice is heard when it comes to important policy changes and governmental issues.
Make local connections
Having a local presence and building relationships with like-minded businesses all contributes to good PR. Maybe there’s a complimentary business that you can partner with to provide referrals and vice versa. Or maybe you’ve made a few friends at a monthly networking event? Ask them if they want to team up on social media to mutually boost and engage with daily posts to help build traction – a great way to build a network and influence the wider audience.
These may sound like small changes, but it is important to put the basics in place to provide a solid basis for any extra public relations activity.
Get in touch for a free PR consultation and to find out how Lit can give you a helping hand to boost your business voice through our strategic PR, influencer marketing (new service alert!!), content and social media services.
Sophie Marsden, founder of LIT Communication