1. Curate your brand’s social media content
As we know, business owners can be very, well… busy. Marketing your brand easily falls to the bottom of the to-do list when you’re spending time doing your day job and other admin that comes with it. LIT Communication can make sure your social media accounts are populated with daily social media content to keep engagement levels high and attract new audiences through your key channels.
2. Craft an attention-grabbing press release
Do you have some news to shout about, but you don’t know how or where to shout about it? We can start by drafting a press release that tells a concise story and helps voice your business achievements, ready to send to local, regional or national journalists who’ll be interested in publishing your news.
3. Write content for your blog
As you might have realised by reading through the LIT Communication blog – we love to write! And what better way to do put our skills into action then helping you populate your own website’s blog (which will also directly influence your site’s SEO). We’ll incorporate the keywords people use to search for your business online and offer tips and advice to your audience to help grow your brand’s digital authority.
4. Pitch your story to the media – local, regional & national
Once we’ve drafted a press release, we use a bespoke pitching process to present your news to the media and liaise with the right editors to help you secure coverage, interviews and media features. Whether you’re looking for local, regional, national or industry press coverage, we can help you with everything from Huddersfield-based PR to national industry pitching.
5. Write catchy email marketing content
Email newsletters are important for letting your new and loyal customers know what’s going on behind the scenes and announcing new products, services or events. Let us tackle your email marketing content by writing unique newsletters that engage your audience and drive clicks through to your website.
6. Social media coaching
Do you want to get social but don’t know where to start? LIT Communication can provide social media coaching for the channels you want to use – and even come into your office to deliver the training to you and your staff; meaning you can be a Twitter-pro or a LinkedIn whizz in no time at all.
7. Write an impressive awards entry
Awards are a great way to get recognition for your brand and the hard work you put into growing it. We also know that they can be time-consuming and difficult to do if you’re not used to writing long awards applications. We’ve helped several businesses enter and win a plethora of industry and local awards and are ready to help you do the same. Contact us today to enquire about local PR services and awards entries and how we can support you with this.
8. Secure guest author opportunities
Building your brand’s authority is a challenge for many business owners, and authoring articles on industry blogs and news websites is an excellent way to help you achieve this. We’ll pitch bespoke topics to popular and relevant publications, and help you write or proof these to meet demanding editorial guidelines.
9. Create graphics and logos for your small business
One of our newest services – we can design the perfect graphics, business cards or logos for your small business, and even put you in touch with local printing experts to help see your project through from start to finish.
10. Build relevant, quality links pointing to your website
Does your SEO need a boost? LIT Communication has vast experience in off-site SEO and building quality, relevant links to your website (one of Google’s key performance indicators) and can help you start climbing the rankings and getting featured more online.
If you’re on the search for a PR and communications agency in Huddersfield, don’t hesitate to get in touch with us directly at email@example.com
The number of social media users worldwide in 2018 was 3.196 billion, up 13 percent year-on-year.
This is why it’s so important to have a business presence on social media. The trick is to think carefully about the content you want to present, and who your audiences are for each channel. Once you’ve done some research and written your posts, scheduling them using one of many online tools is an excellent idea for saving time and resource.
There are several social media scheduling tools available for start-ups, small businesses and independent businesses to use, but in the spirit of keeping this simple, we’ll focus on Buffer and Hootsuite. These two tools are both key players that have been around the block and adapted with the market.
Using Buffer, you can link your Instagram Business, Facebook, Twitter, LinkedIn, Pinterest and Google+ and schedule social media posts in advance, directly to your chosen channels. You can also access insights and analytics for each of your channels within the app or desktop site.
Costs and packages
If you’re using Buffer to schedule posts for three social media channels or less, the free starter plan is ideal, allowing you to forward-schedule ten posts per channel. Add up to eight social media accounts with up to 100 posts per channel for $15.99/£12.43 per month on Buffer’s pro plan. Buffer also caters to bigger businesses, with larger business plans available, priced at $65 and $99 per month respectively. Each of these plans allows you to add extra team members and schedule up to 2,000 posts per channel.
How simple is Buffer to use?
Not as simple as we hoped. Users should allow a little extra time to get set up with Buffer. Most importantly, you’ll need to locate your on-screen keyboard to access emojis (worth noting that we’re using Windows here). Don’t read the how-to guides online, they’re overly confusing. Just search ‘on-screen keyboard’ on your Windows menu and it will pop up. Make sure you pin it to your taskbar for easy future access.
Another obstacle with Buffer is the extra steps involved in setting up Instagram posting. Now Instagram has altered its API to allow direct scheduling, this should be very simple. With Buffer the set up is overly complicated. You have to go through a verification process, make sure you have the app installed and then turn mobile notifications on. Unfortunately, the last step can’t be skipped, and the app didn’t allow us to set up notifications (even after reinstalling), so we’re still using the Buffer reminders to log in and post manually to Instagram. This isn’t the end of the world and does copy the message text and image across for you but can be risky business if you don’t have time to check your phone.
On a serious plus side, their overview page is very clear and simply shows how many posts are currently scheduled for each channel linked to Buffer.
Hootsuite is a social media service which allows you to plan and schedule your social posts in advance. Using Hootsuite, you can link your Twitter, Facebook, Instagram, LinkedIn, YouTube and Pinterest accounts.
Costs and packages
Similar to Buffer, Hootsuite offers a free plan that allows you to link up to three social media channels and schedule up to 30 posts per month. For £25 per month, you can add 10 social media profiles and benefit from unlimited scheduling. The next package up is for marketing teams and costs £99 per month. This gives you the option to add up to 20 social media profiles, 3 users and unlimited scheduling.
How simple is Hootsuite to use?
There’s a lot to love about Hootsuite. It’s been LIT Communication’s go-to social media scheduling tool since we launched, and for good reason.
You can link your social media channels in a few simple steps. To check or edit posts once they’re scheduled, the publisher page conveniently displays each post along with the planned time and date in, also allowing you to filter by channel to quickly see the content you’ve scheduled for the week.
Once you’ve worked out what all the symbols mean, it’s simple to get started. There’s an emoji tool built into the scheduling section, so no need for any additional keyboards. You can also build reports, but we recommend getting to grips with the basics before you start analysing results.
Hootsuite is the clear winner in our opinion. It’s easier to set up (anything for less short-term frustration) and the free plan includes 30 posts to schedule, not limited to ten per channel like Buffer. For some reason, Instagram is 10x simpler to setup on Hootsuite, and because the photo-sharing channel is more popular than ever in influencing buying decisions, it’s important to make sure the right posts go out at the right times.
Whichever scheduling tool you use, both have multiple how-to videos and guides to follow to help you get started, so no matter which you pick, this will inevitably simplify your social media posting and ensure you spend less time worrying about individually posting on each account.
If you have any questions on social media management, LIT Communication is more than happy to help. Simply read our other blog posts for more handy social media tips or send us an email to firstname.lastname@example.org
For many start-ups and small businesses, social media posts are created in-house to minimise marketing costs and maintain tight control of initial brand messaging. That said, social media can be time-consuming and difficult to navigate if you don’t have much prior experience. Here are some of our very best tips for generating user engagement on your social media posts and channels:
Take your audience on your business journey
Audiences love hearing about how people started their business, and the challenges and successes they face on a daily basis. Why? Because these things are real, interesting and come from the heart. From the moment you start updating your social media channels, take your audience on your business journey with you (trust me - they’ll appreciate it!).
If you’re confident enough to do some live posts on your Facebook or Instagram stories, share these with your audience who will more than likely want to commiserate with you when things go wrong, and celebrate your successes.
Following on nicely from taking your audience on your business journey – the more personal your posts are, the more engagement they’ll create. We recently included a picture of the LIT Founder on the @litcommunication Instagram channel and doubled the audience engagement instantly compared with previous posts. The proof is in the pudding.
You should share some personal posts as well as business-related posts. Personal achievements such as raising money for charity, running a marathon, special moments with your children, reaching your goal weight or renovating your house are all things that your business followers will take an interest in. It also shows that there’s a real person behind the keyboard and naturally makes your audience more inclined to support you.
Remember that people don’t want to just hear the positives – it’s not realistic for everything to be plain sailing when you’re running a business. Share the challenges as well as the positives and you’ll find that your audience remains engaged.
Boost posts that call your audience to auction
A bit of paid advertising never hurt anybody. In fact, it can be just the ticket for highlighting specific offers/posts/competitions to your audience. Choose which posts you want to boost carefully and decide how much daily budget you can comfortably afford to put behind it. Paid spend between £1.00 - £5.00 per day should be effective enough for a small business post.
At LIT Communication, we recently boosted our client’s competition post and attracted over 50 new followers and countless competition entries within a week’s timeframe (spending £3.00 per day).
Use hashtags and tag to your heart’s content
Use a mix of small and large volume hashtags on your social media channels to get your posts seen by a wider audience. This is because the audience searching for those smaller volume hashtags might be much more relevant to you, and using a mix means your posts won’t get lost in the crowd, as they would if you only used high volume hashtags. You can add up to 30 hashtags on Instagram, so make the most of this and include relevant hashtags that relate to your posts. This could include location-based hashtags or industry hashtags, for example.
Do your research and find out which hashtags your audience engage with. It can be time-consuming to add hashtags so make sure you have a set to hand that you can quickly add to your posts and rotate if you’re on the go. You can also look at which hashtags competitors are using and see if there are any you could utilise to reach more people.
It’s also a good idea to tag other people or businesses in your posts. If you attend a business networking event, for example, try and tag some of the people or businesses that you met on the day in your posts, and don’t forget to add your location to expand your reach even further.
Run a competition
It can definitely be more difficult for a services-based business to grow their social media following. In our experience, product-based businesses have something more tangible to base their posts on, which attracts more followers.
If your aim is to attract more followers on Twitter, Instagram, Facebook or LinkedIn – it’s always a good idea to run a competition. Think about what you would like to win from your business if you were a customer and base your prize on that. If yours is a business in the beauty industry, the prize could be a pamper day for example. If you’re in the automotive industry, you could offer a personalised number plate to the winner. The bigger the prize, the more likely you are to attract more competition entrants and subsequently, more followers. Make sure that social media users have to follow your account as part of the competition entry, and you should soon see your social media community grow.
When you do have the budget to outsource social media, it’s a good idea to pass this element of marketing to the capable hands of an expert. You’ll quickly find that this frees up time for you to focus on other elements of your business as it blooms, and your customers increase.
For a quote on social media management for your business, contact us at email@example.com. We provide expert social media services for businesses in Huddersfield, Halifax, West Yorkshire and the wider UK.
Connecting the content on your marketing channels is an excellent way to symphonise your brand messaging and ensure your audience stays in tune with what’s happening.
If you haven’t already, start by identifying your key communication channels. It makes sense to keep these channels flowing with fresh content and brand news, rather than trying to cover all bases and post on all channels (even the ones your audience aren’t reading).
Once you’ve nailed your main marketing channels, create a content plan a month or so in advance which details how you’ll keep these updated and what you want to share, when. To make things easier to track, split your plan into owned content, earned content and paid content. This will give you an overview of what you can do yourself and where money needs to be spent to amplify your message. Depending on the message, your content can be shared through channels you own, earned through media coverage and boosted using paid marketing activity.
Understanding owned media
Owned media is content that you own and control on your business marketing channels. Think blogs, websites, social media channels and email marketing. The harder you work at producing unique content for your owned channels, the more media you’ll earn and the more customers you’ll naturally attract. You’ll also notice that this will gradually uplift your companies SEO rankings too.
Understanding earned media
Earned media is content that’s shared on third-party channels – ranging from recommendations to news articles. This all links back to creating content that’s worth sharing. Company updates, unique start-up stories, informative blog posts, a strong SEO strategy and engaging social media posts can all support your brand’s quest in achieving earned media, so it shouldn’t be underestimated.
Understanding paid media
Paid media is what it says on the tin – content that you pay to promote. It’s an effective way to expand the reach of your owned and earned media, reaching new audiences that might not see you without the help of an extra boost from advertising. Paid media might come in the form of boosting social media adverts, paying influencers to wear your product/use your service/promote your brand or advertising on Google to appear at the top of search engine rankings for specific keywords/terms.
Shaping the perception of your brand
Connecting your content across these channels will help shape the story of your brand and allow your audience to follow the progression of your business. It also means you’re in control of shaping the external perception of your brand. Decide what you want your audience to know, learn or see and explain this in different ways, tailoring your content to each channel. This also makes your content sweat more, reaching a wider audience and saving you time (we know all too well how difficult it can be to market your own business when you’re busy providing a service or selling products to your customers).
For content and PR support in Huddersfield, West Yorkshire and beyond – get in touch by emailing firstname.lastname@example.org or calling us on 07792734259 to discuss marketing your business in the right way.
Sophie Marsden, owner and PR specialist at LIT Communication