As brands tap further into social listening, customer feedback and trending news to generate publicity, we explore some of this quarter’s most reactive and creative marketing campaigns.
Everyone’s favourite burger joint may have taken inspiration from KFC’s witty digital media strategy with this. After a recent revelation from a significant number of McDonald’s customers that they love to dip their fries in milkshake, the fast food giant decided to run with the theme in a creative social media post.
The brand duped customers into thinking that they’d released new milkshake sauce pots with an unexpected announcement. Naturally, the social media post sent long-time McDonald’s fans into a meltdown as they tried to work out whether all their dreams really had come true.
Free m*lk in the midst of Brexit
Whilst on the subject, a bold PR stunt from plant-powered drinks brand Plenish went viral recently. The organic brand tapped into viral news about a wave of milkshake attacks on right-wing political candidates leading up to the recent UK elections.
In response, Plenish announced that they had set up a ‘free m*lkshakes’ stand’ outside local polling stations in Kent, giving away vegan milkshakes to Farage and his supporters, while strategically drawing people’s eyes to their new milkshake range.
Despite the media attention, the campaign was met with a spate of negative backlash from social media users, and Plenish later had to clarify that it was all a “light-hearted joke” in a follow up post.
Flammable vampire posters
Appreciation goes out to the agency commissioned by Fox, who recently masterminded poster advertisements with a difference to promote new vampire series the Passage. In true vamp style - when the sun rises - the vampire on the posters (encased in glass) is designed to burst into flames on exposure.
The successful stunt certainly garnered the interest of passer's by in São Paulo, as well as attracting international attention from all the key top-tier marketing publications.
Step closer to the ‘upside down’
Last but not least, IKEA UAE hit the nail on the head with their latest PR campaign ‘Real Life’. The campaign demonstrates how customers can recreate memorable interior design choices from iconic TV living room sets using the IKEA catalogue and products. This is a simple way for a big brand to attract publicity and benefit from the popularity of some of the world’s favourite television series.
The Simpsons, Stranger Things and Friends superfans can now channel the interior design choices of everyone from Will Byers to Monica Gellar. IKEA is taking it a step further by hosting a live event where each of the TV show favourite rooms will be brought to life and on display for customers.
Sophie Marsden, owner and PR specialist at LIT Communication