1. Curate your brand’s social media content
As we know, business owners can be very, well… busy. Marketing your brand easily falls to the bottom of the to-do list when you’re spending time doing your day job and other admin that comes with it. LIT Communication can make sure your social media accounts are populated with daily social media content to keep engagement levels high and attract new audiences through your key channels.
2. Craft an attention-grabbing press release
Do you have some news to shout about, but you don’t know how or where to shout about it? We can start by drafting a press release that tells a concise story and helps voice your business achievements, ready to send to local, regional or national journalists who’ll be interested in publishing your news.
3. Write content for your blog
As you might have realised by reading through the LIT Communication blog – we love to write! And what better way to do put our skills into action then helping you populate your own website’s blog (which will also directly influence your site’s SEO). We’ll incorporate the keywords people use to search for your business online and offer tips and advice to your audience to help grow your brand’s digital authority.
4. Pitch your story to the media – local, regional & national
Once we’ve drafted a press release, we use a bespoke pitching process to present your news to the media and liaise with the right editors to help you secure coverage, interviews and media features. Whether you’re looking for local, regional, national or industry press coverage, we can help you with everything from Huddersfield-based PR to national industry pitching.
5. Write catchy email marketing content
Email newsletters are important for letting your new and loyal customers know what’s going on behind the scenes and announcing new products, services or events. Let us tackle your email marketing content by writing unique newsletters that engage your audience and drive clicks through to your website.
6. Social media coaching
Do you want to get social but don’t know where to start? LIT Communication can provide social media coaching for the channels you want to use – and even come into your office to deliver the training to you and your staff; meaning you can be a Twitter-pro or a LinkedIn whizz in no time at all.
7. Write an impressive awards entry
Awards are a great way to get recognition for your brand and the hard work you put into growing it. We also know that they can be time-consuming and difficult to do if you’re not used to writing long awards applications. We’ve helped several businesses enter and win a plethora of industry and local awards and are ready to help you do the same. Contact us today to enquire about local PR services and awards entries and how we can support you with this.
8. Secure guest author opportunities
Building your brand’s authority is a challenge for many business owners, and authoring articles on industry blogs and news websites is an excellent way to help you achieve this. We’ll pitch bespoke topics to popular and relevant publications, and help you write or proof these to meet demanding editorial guidelines.
9. Create graphics and logos for your small business
One of our newest services – we can design the perfect graphics, business cards or logos for your small business, and even put you in touch with local printing experts to help see your project through from start to finish.
10. Build relevant, quality links pointing to your website
Does your SEO need a boost? LIT Communication has vast experience in off-site SEO and building quality, relevant links to your website (one of Google’s key performance indicators) and can help you start climbing the rankings and getting featured more online.
If you’re on the search for a PR and communications agency in Huddersfield, don’t hesitate to get in touch with us directly at email@example.com
Sophie Marsden, owner and PR specialist at LIT Communication